On the same day Curry Brand, Under Armour's sub-label with Steph Curry, made history by launching De’Aaron Fox’s first signature sneaker, reports state the brand is finalizing an endorsement deal with Los Angeles Lakers guard Quincy Olivari. This marks a significant step as Curry Brand welcomes its second active NBA athlete to the roster and its third active athlete after signing Keisei Tominaga over the summer.
Initially reported by Shams Charania, the details behind the signing have yet to be announced. However, we'll likely see Olivari rocking the latest Curry Brand models and colorways, including the Curry 12 and Fox 1, throughout the 2024-2025 NBA season. Growing up, Olivari idolized Curry, securing autographs from him at NBA games and even sleeping wearing his Golden State Warriors jersey. Now, he stands alongside him at Curry Brand.
The addition of Olivari to the Curry Brand family aligns with the label’s ongoing commitment to elevating the next generation of basketball talent. Curry has emphasized the importance of fostering young athletes and building a brand that champions their growth on and off the court. Olivari's signing demonstrates this vision, as the two-way star joins a select group of athletes representing Curry’s legacy and the future of basketball innovation.
As Curry Brand continues to carve out its niche in the crowded basketball footwear market, the simultaneous release of Fox’s signature sneaker and Olivari’s signing highlights the brand’s ambitions. With Fox blazing the trail as the first non-Steph athlete with a signature model and Olivari set to don the brand’s performance-driven footwear, Curry Brand is positioning itself as a force to be reckoned with in the industry.
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
