Over the last year, Reebok has made significant moves in basketball. The brand is making a concerted effort to reinvigorate its presence in the sport, first by tapping Shaquille O’Neal and Allen Iverson as President and Vice President of Reebok Basketball and then scooping up emerging talent like Angel Reese. After debuting the brand’s first new performance basketball model in over a decade, the Reebok Engine A, Reebok has announced they’ve signed 5-star high school sensation Nate Ament to a multi-year NIL deal.
Ament, widely regarded as one of the top prospects for the 2026 NBA Draft, joins Reebok’s growing list of young basketball stars, with Shaq helping lead the charge in this signing. He expressed his excitement about bringing Ament into the fold. “He’s a great kid who comes from an amazing family and he’s got superstar potential on the court,” said O’Neal. “We know he’s going to do big things and we’ll be right there with him.”
At just 17, scouts are projecting him as a top-three pick in the 2026 draft. His size, skill, and basketball IQ have made him a player to watch, and his partnership with Reebok further elevates his profile. The deal is not just about basketball, as Ament will promote Reebok’s product lines, from their lifestyle offerings to their performance shoes, including their upcoming Engine A silhouette.
For Ament, this partnership is more than just a business deal. “Reebok has everything I need as a young basketball player to take my game to the next level,” he said. “Shaq and A.I. – all my dreams have been lived out by these legends, so to have them as a resource is exciting. I’m just amped to see what we can do together with all the possibilities ahead.”
As Reebok continues to expand its presence in the basketball world, the signing of Ament signals its commitment to building a new generation of talent supported by a legacy of legends. With Ament’s raw talent and Reebok’s resources, the future looks bright for this young star and the iconic brand.
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Images via Reebok
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
