Women's basketball has seen a massive growth in popularity over the last two years, with WNBA stars receiving more exposure in the mainstream, leading to a surge in signature sneaker deals. While there was a lull in this market segment for nearly a decade, Puma revitalized it with Breanna Stewart's Puma Stewie silhouette in 2022. Since then, the trend has gained momentum, with multiple models and upcoming signature sneakers from players like Caitlin Clark, A'ja Wilson, Sabrina Ionescu, and Angel Reese. WNBA rookie Jacy Sheldon is joining this illustrious list, who, according to Footwear News, has signed with Holo Footwear and will get her signature sneaker.
The Dallas Wings guard met with Holo Footwear in June, where she was presented with design concepts for her signature model. She also received an exclusive colorway of Isaac Okoro's signature sneaker, the IO:01. Since signing, Sheldon has sported four PE colorways of the IO:01, with Holo modifying the sneaker to suit her needs. These modifications included reducing the weight and removing portions of the outsole and layers of the upper, making the shoes more suitable for her playing style.
"Holo shoes feel great on my feet. When deciding to sign with Holo, one of the most important things, if not the most important, was making sure they felt comfortable on the basketball court. I love how the shoes feel; they are very lightweight and have great traction, which are two key things I look for in basketball shoes," Jacy said.
Sheldon is enthusiastic about the design process and what her signature sneaker will represent. "The design of the shoe will represent my values, journey, and personality. From the color scheme to the unique details, each aspect will be meant to inspire athletes who share my passion for the game," she explained. "The shoe will be incredibly lightweight, allowing for maximum speed and agility, helping you to play at your best every time you step onto the court. I’m excited to share the shoes with athletes who are passionate about their game and determined to push their limits."
Jacy Sheldon’s Holo Footwear signature sneaker will release in April or May 2025 to coincide with the start of the next WNBA season. Retail pricing has yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Holo Footwear
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
