Verdy Joins Nigo's Human Made as Creative Partner
Published
Verdy is one of the hottest designers in the world. From Girls Don't Cry to Wasted Youth, the Tokyo-based designer has been on a tear, with an upcoming collab with Nike SB on the infamous SB Dunk Low releasing in September. That will not be the last we hear from Verdy, either. It was just announced that he will be joining HUMAN MADE, NIGO's lifestyle brand, as Creative Partner of the company.
Shortly after announcing his Instagram account, HUMAN MADE released an official press release confirming the news. NIGO met Verdy during the beginning of his career and has been a fan ever since. After working with KENZO, JINS, and HUMAN MADE, joining the latter seemed a no-brainer.
Verdy states: "I've admired NIGO since I was a kid, and he has inspired me countless times during our many projects together. NIGO's commitment to the details of HUMAN MADE creations is astounding and a testament to his knowledge about other items—learned from looking at them, taking them in his hand, and studying the smallest detail, such as the feel of the fabric and the stitch on the lining. As a brand that brings new ideas to life by those who appreciate the true value of an item, I look forward to exploring the possibilities of HUMAN MADE and sharing them with the world. It is an honor to be Creative Partner of HUMAN MADE. I am excited to see what the future holds for us."
NIGO followed these remarks by reiterating: "I've had the pleasure of spending a lot of time with VERDY In Tokyo. He is now the face of Tokyo streetwear and the most influential Japanese artist in the world. He reminds me of myself when I was younger. I am very excited about how his talent can elevate HUMAN MADE Inc."
This creative addition makes future HUMAN MADE releases look more promising than ever. Only time will tell what the future holds for Verdy and his newly appointed title at HUMAN MADE. We will keep you posted on future updates regarding his debut projects with the brand. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Image via Verdy
Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
