Back in the 1980s, hip-hop pioneers Run DMC first established adidas as a street and underground culture mainstay with their iconic hit “My Adidas.” The following decade saw the brand’s reign continue, expanding its reach to skaters, ravers, and various bands. Several factors contributed to adidas' ubiquity: it was affordably priced, easily found in malls and local stores, and its designs weren't overly branded, thus resonating with those looking for subtle style statements.
Nu Metal, a genre that blended rock, hip-hop, and other music styles, was on the rise in the 90s. And within this scene, one of the most significant endorsements of adidas came from the band Korn. Not only did band members often sport adidas tracksuits and the brand's blacked-out classic silhouettes during their performances and public appearances, but they also released the memorable song “A.D.I.D.A.S,” which became a sensation among fans. Fast forward to today, and it's a full circle moment as Korn and the German sportswear powerhouse adidas are set to drop a collaborative capsule, encompassing sneakers, clothing, and more. This collaboration takes us on a nostalgic trip, reminding us of the days when iconic models like the adidas Superstar and Stan Smith, as well as clothing like bucket hats and tracksuits, were the rage among the Nu Metal community.
As we gear up for this epic drop, let's dive into a collection that evokes the spirit of that era, bringing together the essence of Nu Metal and the timeless designs of adidas. Before you do that, make sure to sign up for the adidas adiClub to ensure you're getting the best deals possible!
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
