This collaboration brings Nike into the virtual land of Roblox, an online gaming platform that allows users to program games and play games created by others. Entitled NIKELAND, this new game allows Nike fans to create, connect, compete and share experiences throughout. The custom bespoke world created by The Swoosh features the backdrop of their world headquarters in Beaverton, Oregon inside Roblox's 3D space. It was made to build on Nike's goal "to turn sport and play into a lifestyle." For those interested in finding out all the details, check out the five things you need to know about NIKELAND on Roblox below.
One: Nike’s WHQ has transformed into “NIKELAND,” a place where competition and creativity are abundant for all.
Buildings and fields inside NIKELAND are inspired by Nike's real-life world headquarters and hold detailed arenas for the Roblox community to test their skills competing in various mini-games. Visitors can participate in games such as dodgeball, tag, and the floor is lava with their Roblox friends. With the NIKELAND tool kit creativity is unlimited, allowing creators to easily design their own mini-games from interactive sports materials. "Dream it. Make it. Play it."
Two: NIKELAND is enhanced by real-life movement, encouraging visitors to get more active.
NIKELAND visitors can take advantage of accelerometers in their mobile devices to transfer offline movement to online play. For example, you can move your device and body IRL (in real life) to pull off cool in-game moves like speed runs and long jumps.
Three: A digital showroom allows you to outfit your NIKELAND avatar with special Nike products.
Experience global football in an official Roblox colorway of the Nike Mercurial football boot. Gear up in classics like the Air Force 1 and Blazer as well as the Air Force 1 Fontanka and the Air Max 2021. You can find these items in the digital showroom, along with various other Nike apparel like ACG and Tech Packs and accessories.
Four: NIKELAND is free for anyone to visit and experience on Roblox, breaking down one of the biggest barriers to sport — access.
In NIKELAND, your creativity is endless, supported and stoked. Players are rewarded with Blue Ribbons and Gold Medals for competing in yards, building their yard, exploring, and finding Easter eggs. Blue Ribbons are used to get building materials for yards, and Gold Medals unlock virtual products for avatars.
Five: The digital world will come to life at Nike’s House of Innovation (HOI) in New York City via Snapchat.
Nike’s commitment to inspire movement and innovate for the future of sports experiences continues throughout the end of 2021 as in December the brand brings the immersive world of Roblox and NIKELAND to life at Nike’s NYC HOI (House Of Innovation) with a special Snapchat lens. The lens allows people visiting the kids’ floor to see the space transformed into an augmented reality version of NIKELAND, including its signature avatars, fun games to play, and NIKELAND-inspired Easter eggs to find.
Check out NIKELAND on Roblox.
Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
