The Rich Paul x New Balance 2010 Collection Releases November 2025

Published February 26, 2025

Sports super-agent Rich Paul has his hands in just about every field of business. Not only does he represent some of the biggest stars on the planet, like LeBron James, through his Klutch Sports Group, but he also works with New Balance in the apparel game through Klutch Athletics. On top of this, he’s even collaborated with the Boston-based footwear brand on multiple New Balance 550 colorways in the past and just previewed his next project with the label.

Sitting courtside for last night’s Dallas Mavericks vs. Los Angeles Lakers matchup, which saw Luka Doncic face off against his former team for the first time since being traded, Paul debuted his take on the upcoming New Balance 2010. The model, which New Balance describes as a “premium classic,” was spotted in a few different GR colorways before Paul’s debut, including the Black, Black Ice, and Brown Olive Black renditions. His version of the sneaker sees a similar color palette to his last 550, coating the sneaker in a Plum Brown and NB Burgundy color palette.

We see a woven knit mesh for its base that keeps things tonal, matching the suede and synthetic leather overlays on the upper. Contrasts come in the N logo, heel overlay, and sockliner, while we see a textural contrast vis the ribbon lace set. In these early photos, we don’t see any branding of Rich Paul, though we may see his logo applied to the heel and/or the insole. Alongside this pair he is wearing, Sole Retriever can confirm a second colorway — Dark Vintage Rose — that will be released alongside it.

The Rich Paul x New Balance 2010 Collection will release in November 2025 through New Balance and select retailers online and in-store. As of now, the retail price has yet to be confirmed. Check below for on-foot images of the Plum Brown colorway, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.