Streetwear brand, Supreme, is migrating from its own custom e-commerce platform to Shopify. First spotted by Mohak, the move has sparked speculation about how it may impact the brand's future releases.
Supreme is known for its weekly limited-edition drops, which often generate huge buzz and sell out quickly. These releases are highly coveted by consumers and lead to long lines outside their stores and frequent crashes on their website.
One of the major questions surrounding the switch to Shopify is whether it will make it easier or harder for end customers to actually purchase Supreme's products on drop day. Some have speculated that the switch to Shopify's user-friendly and scalable platform may make it easier for consumers to navigate the purchasing process and secure the products they want. On the other hand, others have pointed out that the platform's ease of use may also make it easier for automation programs and bots to secure products, leading to even more competition for consumers.
It's worth noting that Shopify has implemented a queue system to help manage high demand and ensure that end customers have a fair chance to purchase products. The queue system works by allowing a certain number of customers to enter the purchasing process at a time, and it can be triggered by certain conditions, such as a high volume of traffic or the release of a highly sought-after product.
Overall, the switch to Shopify is a significant change for Supreme, and it will be interesting to see how it impacts the brand's release model and the purchasing experience for end customers. Whether the queue system will be enough to ensure a fair purchasing experience for Supreme fans remains to be seen, but it's clear that Supreme's weekly drops will continue to be highly sought-after and generate buzz in the world of fashion. For the latest Supreme news, follow us on Twitter and download the Sole Retriever Mobile app.
Cole Townsend is a developer, designer, and Head of Tech at Sole Retriever. He does some writing on top of helping keep Sole Retriever running on web and mobile! In his spare time, you can find him out running.
