With every passing year, sneakerheads keenly anticipate Jordan Brand's special releases commemorating the Chinese New Year. This annual ritual celebrates the cultural significance of the holiday, with sneakers encapsulating the essence of each zodiac animal. Fans eagerly await glimpses of Jordan Brand's lineup as the Year of the Dragon approaches. The latest performance basketball model from the brand, the Jordan 38, has emerged in its CNY colorway. This follows up on the recent reveal of the Jordan 1 Low designed for the festivities.
Diving into the aesthetics of the Jordan 38 Chinese New Year, it's immediately evident that craftsmanship has met culture. A harmonious blend of suede, textile, and neoprene on the upper bathes the shoe in a cedar hue. This red shade dominates the textile midfoot and the intricately embroidered sections gracing the collar. The matching suede on the toe and eyestays provide a seamless design, juxtaposing beautifully with the refreshing green touches on the laces and tongue lining. The shimmering metallic gold circle on the tongue is a standout feature, which elegantly frames the iconic Jumpman logo. Inside, the shoe boasts an insole with a detailed design surrounding the signature Jumpman emblem. For performance, the midsole of the Air Jordan 38 is engineered with cutting-edge tech: Zoom Strobel and Cushlon 3.0 for cushioning and an X-Plate for responsiveness when making cuts on the court. This technology nestles within a mix of white and green, grounded by a sturdy white rubber outsole.
The Air Jordan 38 Chinese New Year will release January 24, 2024, through Nike and select Jordan Brand retailers online and in-store. Available in men’s sizing, the retail price is set at $200. Keep it locked to the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Air Jordan 38 Chinese New Year
Images via Nike
Images via kicksdong
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
