New Balance's partnership with global brands continues to flourish, and its collaboration with Japan's fashion label Auralee stands out for its innovative approach to reimagining classic silhouettes. In Fall 2024, Auralee will tackle the classic New Balance 990v4 Made in USA, as revealed during the label’s Fall/Winter 2024 fashion show in Paris.
This collaboration follows the success of their previous partnerships, including the WRPD Runner from 2024 and the 1906R released in October 2023. The upcoming pack features two distinct colorways of the 990v4, each showcasing a blend of premium pigskin suede, breathable mesh, and perforated leather. The attention to detail and quality materials reflect both brands' commitment to superior quality.
One pair from the pack adopts a classic greyscale color palette, with striking blue accents on the iconic New Balance "N" logo and elements of the sole unit. This choice of color scheme is both timeless and versatile, making it a perfect addition to any wardrobe. The second pair in the pack presents a more earthy aesthetic, with varying shades of blue across its suede components, complemented by tonal variations on the mesh base and the "N" logo.
The Auralee x New Balance 990v4 Made in USA Pack will release December 13, 2024, through Auralee and New Balance online and in-store. Available in men's sizing, the retail price is set at $220. Be sure to download the Sole Retriever mobile app to stay informed about this release and many more in the world of sneakers and streetwear.
Auralee x New Balance 990v4 Made in USA Grey
Images via New Balance
Images via tysikd
Auralee x New Balance 990v4 Made in USA Blue
Images via New Balance
Images via tysikd
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com