Cleveland Cavaliers point guard and 2022 NBA All-Star Darius Garland has officially joined the New Balance family as their latest basketball ambassador. This partnership marks a pivotal moment for New Balance as they continue to cultivate a team of athletes who are exceptional on the court and influential trendsetters.
Garland, the fifth overall pick in the 2019 NBA Draft, has quickly made a name for himself in the league. Known for his extraordinary ball-handling skills, swift changes in direction, remarkable court vision, and ability to shoot from various spots on the court, Garland has proven to be a versatile and dynamic guard. His impressive performance, highlighted by an average of 21.6 points, 7.8 assists, and 1.2 steals per game, earned him his first NBA All-Star title in 2022.
Garland expressed his excitement about the new partnership: "It is a dream to become a part of the New Balance brand." He praised New Balance for its commitment to individuality and respect for athletes' unique identities, emphasizing the familial atmosphere he felt from the outset.
Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, shared the brand's enthusiasm about Garland's signing. Lokesh highlighted Garland's alignment with the brand's values, particularly his dedication to mastering the game and his efforts in community service. "Darius is driven to succeed his way, and that is something we value at New Balance," Lokesh remarked.
The partnership goes beyond mere sponsorship. New Balance prides itself on fostering authentic relationships with its athletes, aiming for a collaborative approach in all aspects. Garland's family background in basketball, with his father, Winston Garland, having an 8-season NBA career, further cements the significance of this partnership, as family and legacy are core values shared by both Garland and New Balance.
Garland joins an illustrious list of athletes in the New Balance basketball roster, including names like Jamal Murray, Kawhi Leonard, Cameron Brink, Tyrese Maxey, Zach Lavine, and Dejounte Murray. With his dedication and passion for the game, Garland is set to make a significant impact as a New Balance brand ambassador, on and off the basketball court.
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
