Foot Locker Announces Partnership with the Chicago Bulls
Published
The Chicago Bulls have officially teamed up with Foot Locker in a multi-year partnership that promises to deliver unique experiences for basketball fans throughout the 2024-25 NBA season.
At the heart of this partnership is a shared commitment to the sport and its broader cultural impact. Foot Locker will host community basketball events, exclusive in-store activations, and behind-the-scenes content that will bring fans closer to their favorite Bulls players. This partnership kicks off on October 30 with the Bulls’ game against the Orlando Magic at the United Center, presented by Foot Locker. The event will feature a pregame celebration, including photo opportunities, skills and drills activities, giveaways, and even a youth 3v3 exhibition game during halftime. Foot Locker’s President and CEO, Mary Dillon, will have the honor of presenting the game ball, while Foot Locker’s iconic “Stripers” will serve as honorary team captains for the evening.
Foot Locker will also be the presenting partner for Bulls Fest, a massive festival and 3v3 tournament celebrating basketball’s influence on style, art, and culture in Chicago. Fans can expect further engagement through events such as the Youth Hoops 3v3 Tournament, which saw over 100 teams compete earlier this year. In-store activations, like the November 2nd celebration at Foot Locker’s State Street location, will include player meet-and-greets and live entertainment, providing a personal connection between fans and the Bulls.
Alongside all of this, the duo are working together on a co-branded "Tunnel Walk" series that will give Bulls fans behind-the-scenes glimpses of their favorite players as they prepare to hit the court.
Beyond Chicago, this partnership is part of Foot Locker’s broader investment in basketball culture. With initiatives such as its partnership with the NBA, activations at NBA All-Star 2024, and the launch of Foot Locker's Home Court in NYC, the brand continues to expand in basketball.
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Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
