Hong Kong-based superstar Jackson Wang has a massive fanbase across the globe, jumping from a boy band member to a solo artist who runs his own fashion and music label. Now, ahead of the new year, Jordan Brand has announced that Wang has joined the label as a global ambassador.
In the post announcing the signing, Jordan Brand stated, “Beyond definition. Jackson Wang is one-of-one—and there’s no limit to the types of worlds he conquers. The global multi-faceted entertainer is a musician, creative director, and founder of IP TEAM WANG both with label and fashion line. Welcome to the Jordan Fam.”
Although Jordan Brand is traditionally a sports-focused label, the last decade has shown the shift towards musicians and influencers in the sneaker space. Of course, Travis Scott is the most notable example of a non-athlete who has impacted Jordan Brand, so much so that he has his signature sneaker, the Jordan Jumpman Jack. Alongside Scott, Jordan has worked with J. Balvin, Teyana Taylor, and DJ Khaled on collaborative sneakers.
If things prove successful for Wang, he too may see a sneaker collaboration in the future, but for now, expect to see Wang rocking Air Jordan models on and off stage, as well as appearing in marketing campaigns for the brand. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
