Jalen Hurts’ Viral Love, Hurts Jordan Hoodie from Super Bowl 59 Parade is Available Now
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After securing his first Super Bowl victory and the first championship for the Philadelphia Eagles since Super Bowl 52 in 2018, Jalen Hurts has been soaking in the love from fans and haters alike. Immediately following the Eagles win, Jordan Brand, who signed Hurts to an endorsement deal in 2023, took to social media to premiere the “Love, Hurts” advertisement. Hurts was then spotted wearing a Jordan hoodie during the Eagles’ Super Bowl 59 victory parade that featured the phrase, going viral online.
Jordan Brand's "Love Hurts" commercial celebrating Jalen's first Super Bowl
Of course, Jordan Brand wouldn’t let this moment pass, as they’ve prepped the hoodie for a retail release. It’s identical to the black hoodie Jalen wore during the victory parade, plastered with the “Love, Hurts” phrase in bold red lettering across the chest and a Jumpman logo just below the text. As of this writing, the hoodie has no exact release date, but it is labeled “Coming Soon” on Nike’s website.
Below, we’ve included a direct link to purchase the hoodie. Download the Sole Retriever mobile app to stay updated on exactly when this goes live, alongside real-time notifications for the latest releases, raffles, news, and more in the sneaker world.

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com