Jordan Brand has officially announced the signing of four sensational rookies - Jett Howard, Jaime Jaquez Jr., Cam Whitmore, and Marcus Sasser, as they pave their way into the iconic courts of the NBA in the 2023 season. This announcement not only whips up excitement in the basketball community but also demonstrates a clear nod toward the evolution of Jordan Brand’s athlete roster in recent years.
The recent years have cast a luminous spotlight on Jordan Brand's strategy, opening a new chapter that meticulously scripts the tales of upcoming, zealous athletes while gradually phasing out legends such as Carmelo Anthony and Chris Paul from receiving new sneaker lines. A fresh wave, symbolized by vigorous players like Zion Williamson, Luka Doncic, and Jayson Tatum, is now decisively shaping the brand's presence and influence within the NBA domain. Even without a signature sneaker, athletes like Bradley Beal, Bam Adebayo, Rui Hachimura, and Brandon Ingram continue to bolster the brand’s prominence, embedding it firmly within the competitive athletic sphere.
Jordan Brand’s new signees are no strangers to the iconic label. Their affiliations trace back to various poignant moments within their burgeoning careers. Jett Howard, son of former NBA player and Jordan athlete Juwan Howard, sharpened his skills at Michigan. Similarly, Jaime Jaquez Jr. carved his name at UCLA, Marcus Sasser showcased his capabilities at the University of Houston, and Cam Whitmore exhibited his prowess while playing for Team Melo - all programs that have, notably, been sponsored by Jordan Brand.
Outside of the NBA, the label recently signed athletes, including Stefanie Dolson from the WNBA, Aaron Judge in the MLB, and Jalen Hurts in the NFL.
As we usher in the 2023 NBA season, these rookies, who will be rocking Jordan Brand sneakers and apparel, don’t just play; they carry forward a rich heritage. Aside from these four rookies wearing products, we should see the bunch participate in various marketing campaigns and help out their local communities through initiatives sponsored by Jordan Brand. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Jordan Brand
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
