When Jordan Brand introduced Luka Doncic's latest signature sneaker, the Jordan Luka 3, a big theme around the campaign was high-performance sports cars. This automotive theme inspired the sneaker's first two colorways and the model's design and now inspires the latest colorway, Speedway.
The Jordan Luka 3 Speedway features a primarily black-based color scheme, with the engineered textile upper showcasing wavy striations that evoke the visual effects of speeding vehicles. The black textile slightly contrasts with the deeper black on the tongue and collar, creating a dynamic visual appeal. White hues accentuate the TPU portions near the toe and the Isoplate on the midfoot, with the black TPU panels featuring a white-speckled finish. Pops of red highlight the Luka logos on the insole, while the tongue tags split between Luka's logo on the right shoe and the Jumpman logo on the left. Underfoot, the sneaker boasts a grey midsole with Cushlon 3.0 foam from heel to toe, providing superior cushioning. The rubber outsole features a generative herringbone pattern inspired by the traction of racing tires, ensuring optimal grip and performance on the court.
The Jordan Luka 3 Speedway will release on August 9, 2024, through Nike and select Jordan Brand retailers online and in-store. Coming in men’s sizing, the retail price is set at $130, with grade school sizing available at $100. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Jordan Luka 3 Speedway
Images via Nike
In this article
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
