The LOEWE x On Cloudtilt Collection Features 10 Colorways

Published October 4, 2024

The running segment of the footwear industry has seen some shakeups in recent years. Brands like Swiss-based On Running, have cut into Nike’s market share and have become familiar sights at run clubs, gyms, running events, and even casual wear. With this increase in popularity, we’ve seen ON dabble in the world of collaborations, previously teaming up with high-end fashion label LOEWE for a project. They’re continuing this connection with a 10-piece collection of the On Cloudtilt silhouette.

LOEWE retains the tooling of the original Cloudtilt model, updating the upper with new construction and ten monochromatic color schemes. The engineered knit from the original is reworked to feature a new pattern, transforming the collar area into a sock-like slip-on. Speed laces help with quick on-the-fly adjustments, reinforced with a fused TPU film around the vamp and eyelets. For branding, LOEWE adds its logo to the right side of both shoes and places its logo above the On symbol along the tongue tag. The left side of the shoes features the standard On logo, while the lateral heel keeps the Swiss Engineering tag. Underfoot sits the Helion superfoam-cushioned midsole with CloudTec Phase technology. The ten colors offered are as follows: Khaki, All Black, Orange, All White, Sand, Dark Sand, Lime Green, Wild Rose, Cherry, and Neon Yellow.

The LOEWE x On Cloudtilt Collection will release on October 10, 2024, through On and LOEWE online and in-store. Seven of the ten colorways will come in unisex sizing, while three colors (Wild Rose, Cherry, and Neon Yellow) will be women’s exclusive. Each pair is priced at $490. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Images via On