Launching last year, Reebok LTD is the latest premium line from Reebok. This new collection, finessed by Italian craftsmanship and led by New Guards Group (a FARFETCH Group company) in partnership with Authentic Brands Group, aims to elevate Reebok's heritage with a contemporary twist. Reebok LTD stands for LEARN. TEST. DESIGN., encapsulating a creative process that draws from the past to inspire the future. This collection marks a significant evolution in Reebok's mission to redefine the intersection of sport and culture with an innovative, forward-thinking approach.
The Reebok LTD June Collection will feature a range of products that showcase the brand's commitment to luxury and craftsmanship. Among the highlights of this release is the Reebok Club C LTD, a modern classic that combines timeless appeal with contemporary design elements. The Club C LTD features premium leather and enlarged proportions for a fashion-forward silhouette. We also see other fashion-focused sneakers like the DMX Ruffle, an homage to the running sneaker from ‘97, and the LTD BB 5600, which resembles the Rick Owens Geobasket.
Cristiano Fagnani, NGG++ CEO, expressed excitement about the new line, stating, "Reebok LTD embodies the progressive NGG spirit. Our mission is to build cultural relevance, craft elevated and unique products, and generate sustainable growth. The launch of this pinnacle collection and related collaborations is a key step forward in our journey to leverage Reebok’s equity and reimagine the brand’s DNA with a fresh and innovative philosophy."
Reebok CEO Todd Krinsky added, “We’re thrilled to partner with NGG to bring consumers Reebok LTD, a new modern and premium assortment from the brand. The Reebok LTD platform offers products and collaborations that represent the ultimate caliber of design, luxury, and craftsmanship built upon Reebok’s timeless designs and iconic heritage.”
The Reebok LTD June Collection will release on June 21, 2024, through Reebok and select retailers online and in-store. Retail price ranges between $180 and $290. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Reebok