The Reebok Nano X4 Debuts January 2024

Published January 10, 2024

In the ever-evolving world of athletic footwear, Reebok has again set a new benchmark with the introduction of the Nano X4 Training shoes. This latest addition to the award-winning Nano series promises to redefine high-performance training shoe standards.

The Nano X4 emerges as a triumph of footwear engineering, shedding unnecessary material from its upper design, resulting in a shoe that is the most breathable and impressively lightweight in the Nano series. This design ethos ensures that stability and performance support, hallmarks of the Nano franchise, remain uncompromised.

A significant innovation in the Nano X4 is its completely redesigned upper, incorporating the new FLEXWEAVE Material. This feature integrates a Midfoot Ventilation Panel, enhancing breathability and durability while adding a touch of premium aesthetics to the shoe. The result is a footwear experience where athletes no longer have to contend with the discomfort of heavy, overheated shoes during intense workouts.

Tal Short, Product Director at Reebok, highlights the Nano X4's commitment to premium performance and style. “The Nano X4 is the ultimate training partner for athletes and wellness enthusiasts of all kinds.” Said Tal. “We designed the Nano X4 to focus on lightweight breathability and premium performance style, removing the unnecessary components and material overlays so you can seamlessly transition from an intense gym workout to all-day wear in comfort.”

Other technical details for the sneaker include:

The Lift and Run (L.A.R) Chassis System.
An innovative midsole technology that adds stability when lifting and cushioning when running/jumping.
The TPU heel clip gives greater stability and comfort in the heel area.

The launch of the Nano X4 is accompanied by a bold global marketing campaign, positioning it as "The Official Shoe of Fitness." The campaign creatively showcases the Nano X4's journey of design evolution — stripping away unnecessary materials to leave athletes with a streamlined, high-performance shoe. In a marketplace crowded with overcomplicated and bulky performance footwear, the Nano X4 stands out with its focus on lightweight, breathable support, enabling athletes to concentrate fully on their workouts.

The Reebok Nano X4 will debut on January 12th, 2024, through Reebok and select retailers worldwide. Various unisex and women’s colorways will be available at launch, all retailing for $150. Keep it locked to the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Images via Reebok