Skechers Signs USC Star Kiki Iriafen as First-Ever Collegiate Athlete Ahead of 2025 WNBA Draft
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Just two weeks ahead of the highly 2025 WNBA draft, Skechers is stepping boldly into a new era in basketball as they’ve signed USC forward Kiki Iriafen as their first-ever collegiate athlete. Iriafen will star prominently in the brand's global marketing campaigns, both in and outside basketball.
“This partnership is about more than just basketball. Skechers understands who I am on and off the court and what I need to be at my best,” said Kiki Iriafen. “I love that the brand is based in L.A. and has the global reach to help me inspire and impact more female athletes worldwide to pursue their dreams. Skechers does comfort better than any other brand I’ve experienced, which gives me confidence to have them as my teammate as I enter into this next chapter of my life.”
Her journey from being a five-star recruit and McDonald's All-American at Harvard-Westlake School to earning All-Pac-12 honors at Stanford and, most recently, first-team All-Big Ten at USC exemplifies the spirit of resilience and excellence Skechers aims to represent. The partnership positions Iriafen as a basketball standout and an influential figure advocating for women athletes worldwide.
Skechers has made big moves to enter the basketball market over the last year, signing the likes of Julius Randle, Joel Embiid, Rickea Jackson, Norman Powell, and Josh Green. The brand also launched Snoop Dogg’s latest collaboration on the SKX Resagrip.
Kiki Iriafen will debut in the WNBA in Skechers’ SKX NEXUS sneaker, but we have to see where she ends up once the draft takes place on April 14. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
