Snoop Dogg and Jen Stark Link With Skechers for a 4/20 Sneaker Drop

Published April 18, 2025

Snoop Dogg x Jen Stark x Skechers Collection

For the first time in brand history, Skechers has commissioned a double collaboration featuring Snoop Dogg and Jen Stark for a sneaker capsule launching just in time for 4/20. The result? A mind-bending update to Snoop’s signature Snoop One reimagined with a burst of trippy, drippy color.

The collaboration first took root when Snoop laid eyes on Jen Stark’s original Skechers drop and instantly gravitated toward her hypnotic, rainbow-drenched artwork. After she customized a pair of his Snoop Ones, the spark was lit — literally and creatively. “I was absolutely thrilled when I found out Snoop Dogg wanted to collaborate,” said Stark.

“He’s such a cultural icon, not just in music but for pop culture. It’s an incredible feeling to team up with someone who’s had such a lasting impact and continues to push creative boundaries.” Together, the duo cooked up a collection that honors their love for color, cannabis culture, and California creativity.

The Snoop Dogg x Jen Stark x Skechers Snoop One sneaker takes Snoop’s OG low-top court design. It covers it in Stark’s signature psychedelic drip pattern — a visual that starts on the duraleather upper and pours into the midsole for a full-spectrum statement. Beyond the art, these sneakers pack in all the comfort Skechers is known for, including Hands-Free Slip-ins tech powered by Heel Pillow, stretch laces, and Skechers Air-Cooled Memory Foam insoles for that extra “kush”-ioned feel.

The Snoop Dogg x Jen Stark x Skechers Collection was released on April 17, 2025, and is currently available on Skechers’ website. Available in unisex sizing, the retail price is set at $95. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.