Under Armour Celebrates March Madness With Hoopnotic Collection of Sneakers

Published
Under Armour Hoopnotic Collection
Under Armour Hoopnotic Collection

Selection Sunday is behind us, and we know the whole picture for the upcoming March Madness basketball tournament. Between the men’s and women’s tournaments, Under Armour sponsors 27 teams, meaning you’ll more than likely see the brand’s footwear on the court. To celebrate these schools and the student-athletes, the brand is dropping a collection of sneakers dubbed Hoopnotic that will be worn by some of the schools in the tournament.

This Hoopnotic Collection includes the FUTR x Elite, FUTR x 4, and Spawn 7 performance basketball sneakers, each sticking to a purple, black, and pink color palette. Hypnotic spirals are found on various portions of the models, like on the lateral toe and cross straps of the FUTR x 4 and on the insoles of the other two models. All three sneakers retain their performance-oriented construction and features, like the UA HOVR+ cushioning of the Spawn 7, the UA Flow midsole and IntelliKnit upper on the FUTR x Elite, and the UA Flow cushioning of the FUTR x 4.

Under Armour Spawn 7 Hoopnotic
Under Armour Spawn 7 Hoopnotic

Alongside the sneakers, Under Armour has crafted an apparel collection that plays into the brand’s upcoming “Nothing Mad About It” campaign, highlighting the various schools it represents in this year’s tournament. Athletes will get special “Doubt Us” shooting shirts that lean into the campaign surrounding Under Armour schools.

The Under Armour Hoopnotic Collection is now available online through Under Armour. Available in unisex sizing, the sneakers' retail price is $120 (Spawn 7) and $150 (UA FUTR x Elite). Check below for images of all the pairs, including the exclusive FUTR x 4 for the schools, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Under Armour Spawn 7 Hoopnotic

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Release Date
SKU
3028834-001
Colorway
Black/Andromeda Purple-Comet Green
Retail Price$120
Live Price$185

Under Armour FUTR x Elite Hoopnotic

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Release Date
SKU
3028828-514
Colorway
Andromeda Purple/Black-Comet Green
Retail Price$150
Live PriceTBD

Under Armour FUTR x 4

Under Armour FUTR x 4
Under Armour FUTR x 4

In this article

Under Armour FUTR x Elite Hoopnotic
March 19, 2025
Under Armour FUTR x Elite Hoopnotic

$150 3028828-514

Under Armour Spawn 7 Hoopnotic
March 19, 2025
Under Armour Spawn 7 Hoopnotic

$120 3028834-001

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com


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