Korean streetwear brand yeseyesee has quickly gained traction in the global fashion scene with its distinctive, edgy designs and innovative collaborations. Founded in Seoul, yeseyesee has partnered with several major brands, creating exclusive releases that blend street culture with high fashion. Their recent partnership with Reebok on the Preseason 94 Low highlights the brand’s ability to merge classic aesthetics with contemporary streetwear vibes. yeseyesee has now teamed up with New Balance to bring a fresh take on the New Balance 610 model. Previously, yeseyesee worked with NB on the New Balance 530.
The yeseyesee x New Balance 610 features a mesh and leather upper, showcasing a clean white mesh base complemented by royal blue and metallic silver overlays. Royal Blue hues dominate the mudguard, eyestays, and heel portions, while the midfoot and heel overlays primarily come in metallic silver, adding a sleek, modern touch. Contrasting these hues are vibrant yellow pops on the nylon lace loops, the iconic N logo, and the heel, infusing the sneaker with a bold, dynamic look. A 610 emblem is placed on the lateral heel, maintaining the model’s heritage, while the insole likely features yeseyesee's branding, integrating the streetwear label’s identity into the design. The sneaker is completed with the vintage 610 midsole paired with a black and yellow rubber outsole, ensuring style and functionality.
The yeseyesee x New Balance 610 will release on July 4, 2024, exclusively in Korea via yeseyesee online and in-store and New Balance. Available in men’s sizing, the retail price has yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
yeseyesee x New Balance 610
Images via New Balance
Images via yeseyesee
