To start 2025 with a bang, German sportswear brand adidas is updating one of its best-sellers by unveiling the Campus 00s Beta in a Magic Beige Wild Brown color scheme. After a successful 2024 that saw the model receive a Cordura makeover for one collection and with steady sales throughout the year, the new take on the silhouette looks to continue that success into the future. The chunky aesthetic is intact, and premium materials elevate the sneaker to the next level.
Overlays are a significant change, allowing for more color combinations while offering robust support and better durability. The upper base is constructed from premium suede adorned in magic beige hues, providing a neutral backdrop that blends well with its tonal counterparts. The front edge of the toe area has an added strip, a la the adidas Jabbar, though the chalky brown overlay wraps around to the midfoot in a smooth, curved appearance that intersects the wide Three Stripes branding.
The Three Stripes are daubed with wild brown tones, which combine pleasantly with the chalky brown hues that extend to the eyestay and lace set. More overlays are seen at the rear, with a magic beige heel tab featuring a debossed trefoil logo overlapping a chalky brown heel panel. Another design change is adding perforations to the toe box, allowing for better airflow.
Breathable textiles line the inner collar of the sneaker and are utilized for the underside of the thick padded tongue. Premium suede lines the facing side, with another Trefoil logo sitting atop. Underfoot, the EVA cushioned midsole comes in a clean white, and the addition of a gum-colored rubber outsole provides serious grip and traction due to the sneaker's popularity with skaters in particular.
The adidas Campus 00s Beta Magic Beige Wild Brown is set to release on January 1, 2025, via adidas and select retailers online and in-store. Coming in men's sizing, retail is $110. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via adidas
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
