adidas Signs The #1 Prospect in The 2025 MLB Draft, Ethan Holliday, to NIL Deal

adidas has made a significant move in baseball, signing Ethan Holliday, the nation’s #1 high school baseball recruit, to an NIL (Name, Image, and Likeness) deal. Holliday, a 6’4” infielder from Stillwater, Oklahoma, has been a standout player throughout high school, showcasing a powerful left-handed swing and remarkable versatility on the field. This partnership also deepens the Holliday family’s connection to adidas, as Ethan’s older brother, Jackson Holliday—MLB’s #1 overall pick in the 2022 draft and a rising star for the Baltimore Orioles—is already part of the adidas Dugout roster.

Holliday expressed his enthusiasm for the deal: "Signing with adidas was a no-brainer. Seeing my brother sign with adidas as a young player was special for our family, so to now have this opportunity myself is incredible. I’m honored and thankful, and I truly believe working with adidas will help me take my game to the next level and reach the goals I’ve set for myself.”

Ethan joins an impressive lineup of adidas Dugout athletes, which includes MLB superstars such as Julio Rodriguez, Trea Turner, Corey Seager, Anthony Volpe, and Teoscar Hernandez. As part of his NIL deal, Ethan Holliday will debut adidas’ latest cleat, the Adizero Edge+. Designed for unparalleled speed and agility, the Adizero Edge+ highlights adidas’ performance-first approach, empowering athletes with cutting-edge gear to excel on the field.

On top of debuting new adidas gear on the field, expect to see Holliday rocking adidas lifestyle sneakers and apparel off the field and appearing in marketing for the brand. Download the Sole Retriever mobile app to stay updated on the latest happenings in the sneaker and streetwear world.

Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com