Reebok continues its collaborative streak with one of Japan’s most iconic fashion labels, BEAMS, bringing fresh energy to the classic Reebok Instapump Fury. Since their first project in 2014, we’ve seen the duo work on models like the Instapump Fury, Club C Laceless Mule, and the Workout—each contributing to the brands' impact on streetwear and global fashion. Now, the two brands come together again for the BEAMS x Reebok Instapump Fury, taking inspiration from the futuristic style of the early 2000s.
This latest release offers a fresh take on the Instapump Fury, a shoe initially released in 1994 that introduced Reebok's cutting-edge Pump technology. The model features a white mesh upper with high-contrast black accents for this BEAMS collaboration, creating a bold and futuristic aesthetic. The real show-stopper, however, is the chrome leather Pump bladder that gives the sneaker a shiny, high-tech look. The Pump ball is adorned with custom BEAMS branding, while the classic Reebok Vector logo sits proudly on the toe. Finishing the design is the white midsole paired with a black rubber outsole. All of this comes packaged in a custom BEAMS x Reebok-branded box.
“We wanted to create a shoe that captures the over-the-top, futuristic style of the early 2000s while staying true to the edgy, trendsetting spirit that has defined both BEAMS and Reebok since the beginning,” commented Shingo Arai, Head of Buying for BEAMS. “Instapump Fury was the perfect canvas.” Arai finished, stating, “We couldn’t be happier to partner with Reebok once again. Since our first collaboration with Reebok a decade ago, we’ve delivered so many beautiful pieces together, each time blending our unique aesthetic with Reebok’s signature designs and staying true to our shared values to create stories and products that we’re proud of.”
The BEAMS x Reebok Instapump Fury will release on November 1, 2024, through BEAMS, followed by a global release on November 6, 2024, via Reebok and select retailers online and in-store. The retail price is set at $230 in men's sizing. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
BEAMS x Reebok Instapump Fury
Images via Reebok
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
