Frances Tiafoe Leaves Nike and Joins lululemon
Published
Frances Tiafoe, one of the most exciting stars in professional tennis, has officially joined lululemon as their newest ambassador. The move marks a significant shift in the tennis apparel landscape as Tiafoe transitions from Nike to lululemon. Currently ranked 17th in the ATP singles standings and with three ATP titles to his name, Tiafoe brings star power and individuality to lululemon’s growing presence in tennis.
The partnership kicks off at the 2025 Australian Open, where Tiafoe will debut custom lululemon gear, including a Metal Vent Tech Tee and Pace Breaker Shorts in Passionate Pink, complemented by a Sojourn Windbreaker Jacket inspired by his DMV roots. Known for his expressive style and bold personality, Tiafoe’s collaboration with lululemon goes beyond performance. As an ambassador, he will inform, test, and provide feedback on the brand’s performance innovations, ensuring future designs cater to athletes' needs.
“lululemon is changing the game for apparel by combining high performance and high style,” said Frances Tiafoe. “I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.
“We’re so excited to welcome Frances Tiafoe to the lululemon family,” said Nikki Neuburger, Chief Brand and Product Activation Officer at lululemon. “Our Ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise. We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best in class apparel.”
Fans can catch Frances in his lululemon debut on the global stage during the Australian Open. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
