Joe Freshgoods has solidified his position as a key collaborator for New Balance, bringing his distinct Chicago flair to the brand's iconic silhouettes. He's launching his latest 990v6 collection, featuring the Prom Blue and Paris Red colorways. Like most of his projects, this release is accompanied by a visually rich campaign showcasing the meaning and story behind the designs. Notably, a vintage car in the campaign video displays an Illinois license plate with "992 2025," hinting at his next venture with New Balance.
While this teaser outright gives away what Joe has in store for us in 2025, Sole Retriever can confirm that Joe Freshgoods will work on the New Balance 992 Made in USA next year. Images of the sneaker have yet to surface; however, the color scheme is confirmed to include two shades: Rose Smoke and Misty Rose. This description suggests another tonal approach, reminiscent of his previous work on the 993 and 990v6. The 992 model is gearing up for a major revival, with general release colorways and collaborations expected to flood the market. Earlier this year, Teddy Santis, creative director of New Balance's Made in USA collection, hinted at the return of the 992 silhouette earlier this year.
Though not confirmed, we will likely see another color of the 992 by Joe Freshgoods, though it would only be released via Joe Freshgoods’ shop.
The Joe Freshgoods x New Balance 992 Made in USA Rose Smoke will release in 2025 through Joe Freshgoods' website, his Every Now and Then storefront, New Balance, and select retailers online and in-store. As of now, the retail price has yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Joe Freshgoods x New Balance 992 Made in USA Rose Smoke
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
