Jordan Brand Cuts Holiday 2024 Lineup Production in Half
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Even though Holiday 2024 is six months away, Jordan Brand solidified its lineup in March when its collection was announced. However, variables have come into play, such as sales figures and product designs, which have caused JB to call an audible. As a result, Jordan Brand has dropped numerous styles from its Holiday 2024 lineup and introduced drastic changes.
Initially, Jordan Brand was set to go all-in on Holiday 2024. The original lineup was stacked with tons of releases, including some heavy hitters like the Air Jordan 1 Retro High OG Black Toe Reimagined, Air Jordan 4 Retro Fear, and the Air Jordan 11 Retro Legend Blue. After some leaks and rumors on the scene, the full lineup was unveiled, showcasing some additions, such as the Air Jordan 3 Retro Black Cement, and some early pushbacks, like the Air Jordan 3 Retro Off Noir. Now, a few weeks after what we all thought was the final lineup, news has come to light that paints the Jordan Brand Holiday 2024 Collection in a new way.
Sole Retriever can confirm that the following styles have been dropped from the Holiday 2024 lineup: Air Jordan 1 Retro High OG Medium Olive, Air Jordan 1 Low 85 Metallic Mocha, Air Jordan 3 Retro Off Noir, Air Jordan 3 Retro Baroque Brown, Air Jordan 5 Retro SE Anthracite, Air Jordan 6 Retro Bred, and Air Jordan 13 Retro Chutney. Some of these pairs have already been confirmed to be released for Spring 2025, while most others are still to be determined.
In addition, Jordan Brand has dropped a significant number of Air Jordan 1s from production entirely. The AJ 1 news shouldn't come as a surprise, as the sneaker has significantly lost its star power and has been "dead" for quite some time now. This plan aligns with Nike's decision to cut back on the production of classic styles like the Air Force 1.
So, we can still expect to see numerous GR Air Jordan 1 Mids and Lows but fewer Highs and special edition colorways. The slash in production affects more than the Air Jordan 1, as other pairs from the Holiday 2024 lineup will see a significant cut in quantity as well. Pairs affected in this production cut include the Air Jordan 1 Retro High OG Satin Shadow (W), Air Jordan 4 Retro Orchid (W), Air Jordan 11 Retro Bred Velvet (W), Air Jordan 12 Retro Blueberry, and Air Jordan 12 Retro Phantom (W). While these pairs are GRs, the number of pairs that will be made will be drastically lower than the GRs we've seen over the past year.
The result of these changes to Jordan Brand's Holiday 2024 lineup should ease some people's wallets while also trying to reignite the spark on retros again. If you were around for retros in the early 2010s, expect to see releases in line with this marketing plan. General releases will still be GRs, but the number of pairs in stores will not be as massive as they have been over the past couple of years.
This plan could either cause a shift in Air Jordans on the resale market once more, bringing hype back to the brand, or prove that today's trends have impacted the brand in ways that might make Air Jordan retros an afterthought. Only time will tell if this new method will make or break the future of Air Jordans as we move further and further away from Michael Jordan's legacy and the people who were affected by it. Check out our Jordan Release Calendar, and keep it locked to our Twitter and Mobile App to stay up to date on future releases.
Status : Dropped
Air Jordan 1 Retro High OG Olive
Air Jordan 1 Low 85 Metallic Mocha
Air Jordan 6 Retro Bred
Air Jordan 13 Retro Chutney
Status : Production Cut
Air Jordan 1 Retro High OG Satin Shadow (W)
Air Jordan 4 Retro Orchid (W)
Air Jordan 11 Retro Bred Velvet (W)
Air Jordan 12 Retro Blueberry
Air Jordan 12 Retro Phantom (W)
Status : Delayed
Air Jordan 3 Retro Off Noir
Air Jordan 3 Retro Baroque Brown
Air Jordan 5 Retro SE Anthracite
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Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
