Luka Doncic’s Lifestyle Shoe, The Jordan Luka .77, Debuts Summer 2025

Published January 2, 2025

Since joining Jordan Brand in December 2019, Luka Doncic has been a primary focus for the label. He quickly joined the elite group of NBA superstars who could call themselves a signature athlete under Michael Jordan’s wing at Nike when he launched the Jordan Luka 1 in September 2022. Since then, we’ve seen a second and third signature model under the Luka line and the Slovenian signing a six-year extension to stay with Jordan Brand. Now, Sole Retriever can confirm that Doncic will get his off-the-court lifestyle model in 2025.

Although no images of this new lifestyle model have emerged, dubbed the Jordan Luka .77 (a play on his jersey number), the silhouette will launch at an affordable $100 price point. Colorways expected at launch include a White Gym Red Black rendition, possibly an homage to some of the foundational colors of the Air Jordan lineup, and vibrant color schemes like the Black Hyper Pink Barely Green and Black Pink Prime. Jordan Brand does offer lifestyle models, like the Jordan Stadium 90, Air Jordan 4 RM, and the Jordan Flight Court. However, Luka will be the first signature athlete since Russell Westbrook to have his off-the-court shoe.

The Jordan Luka .77 will debut in Summer 2025 through Nike and select Jordan Brand retailers, with colorways such as White Gym Red Black and Football Grey offered. More colors will follow in Fall 2025, including University Blue, Bright Mango Black, and White Black Fire Red. The pair will be offered in men’s and GS sizing, with the adult pairs retailing for $100 and kids at $80. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.