The Reebok FloatZig 1 Debuts April 2024

Published March 6, 2024

Reebok is set to redefine the running shoe landscape with the debut of the FloatZig 1. Reebok is synonymous with innovation and performance. It combines its cutting-edge Floatride Energy Foam with the iconic Zig Tech technology to introduce a running model that promises elite functionality and unparalleled style. Designed to rejuvenate the running experience for enthusiasts at every level, the FloatZig 1 ushers in a new era of running with its lightweight, responsive, and uniquely bold design.

“We’re thrilled to introduce the New Shape of Running with FloatZig 1,” says Todd Krinsky, Reebok President and CEO. "By combining our award-winning Floatride Energy Foam cushioning designed for the elite runner with our unique outsole shape, we created a running shoe that offers premium support and comfort, all while being unique, bold, and stylish.”

Krinsky continues, "The FloatZig 1 Running Shoes offer industry-leading performance and energy return, suited for even the most elite runners, but built to be accessible and enjoyable for all runners. With both our product and within our irreverent Running Hacks global marketing campaign, we focused on the joy and excitement running can bring to all."

The FloatZig 1 is a testament to Reebok's commitment to pushing the boundaries of performance gear. Featuring an engineered mesh vamp upper for enhanced support and targeted foam panels for added comfort, the FloatZig 1 is built for durability and ease. Its iconic geometric silhouette, powered by Floatride Energy Foam and Zig Tech technology, offers runners a springy, energy-returning ride without the excess weight and stiffness typically in performance shoes. With a drop of 6mm and weighing just 9.8oz for a unisex size 9, it sets a new standard for running shoes that aim to please a broad spectrum of runners.

The Reebok FloatZig 1 will release through Reebok, Amazon, and select global retailers online and in-store. Available in a range of unisex and women’s launch colorways, the introduction of the FloatZig 1 marks the beginning of the FloatZig product family, which will expand to include the FloatZig Symmetros for long-distance stability, the high-performance FloatZig X1 with a carbon-fiber plate, and the outdoor-ready FloatZig Trail. Download the Sole Retriever mobile app for the latest updates on releases, raffles, and the dynamic world of sneakers.

Images via Reebok