Jordan Brand, a titan in performance basketball footwear, continues to nurture and grow up-and-coming talent through its annual Jordan Brand Classic. This event, which spotlights top basketball prospects, celebrated its 23rd Anniversary. Notably, it marked only the second time the game has been played since 2019 due to the pandemic.
To honor this milestone and provide players with a memorable experience, Jordan Brand collaborated with Scarr's Pizza for a special Friends and Family pizza party. This NYC-based pizzeria, known for its authentic and beloved slices, teamed up with Jordan Brand to create exclusive apparel for athletes, and their friends and family.
Kido Okeleke, Product Manager for Jordan Brand's Special Projects division, shared insights into the event's creation. “I had the idea to bring energy to a sport moment for the brand,” continuing, “The idea was to create a pizza party for Scarr’s F&F but also create a pizza party for the JBC Players at Scarr’s.”
The event featured limited-edition hoodies, tees, and long-sleeve tees explicitly designed for each player and the Scarr's Pizza staff. These exclusive items commemorated the event and highlighted the special bond between the two brands. The design elements incorporated classic Jordan Brand aesthetics with a nod to Scarr's Pizza, creating a stylish and meaningful keepsake for all attendees.
Scarr's Pizza, founded by Scarr Pimental, has a notable history of collaborations with Nike. Pimental's friendship with DJ Clark Kent led to an ultra-limited Air Force 1 Low collaboration in 2019, celebrating the pizzeria's unique vibe and cultural impact. This relationship set the stage for the recent Jordan Brand Classic partnership.
As the Jordan Brand Classic continues to evolve, collaborations like this one with Scarr's Pizza highlight the brand's dedication to creating meaningful experiences for its athletes and supporters. The exclusive apparel and shared moments at the pizza party will undoubtedly be cherished by all who attended, marking another successful chapter in the storied history of the Jordan Brand Classic. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.
