Joshua Vides has come a long way from being an amateur graffiti artist. Today he is well known throughout the sneaker industry for his monochromatic designs. After successful collabs with Fendi and Converse, the latest from Vides sees him partner up with New Balance for a footwear and apparel capsule dubbed, "PROCESS."
Drawing inspiration from his everyday routine, Vides applies a paint splatter design on two NB silhouettes, the New Balance 57/40 and the New Balance 327. The "PROCESS" as he calls it mimics the look of getting covered and splashed with paint as he works day and night, honing his craft. The instant classic New Balance 327 comes in black and white while the New Balance 57/40 flips the script in white and black. Both sneakers feature an all-over paint splatter design on the upper with custom dual branding found on the tongue tag and insoles. Finishing off each pair is a full translucent gum rubber outsole. To make things even sweeter, each pair comes in special packaging.
Look out for the Joshua Vides x New Balance Collection to release exclusively in-store at Matte Black Coffee as well as online at JoshuaVides.com on Saturday, November 6th, 2021. We suggest signing up for the newsletter on Vides' website for early access to the release on the 6th.
A wider drop will follow on Saturday November 13th, 2021 both in-stores and online at select New Balance retailers and Foot Locker. Retail is set at $225 and they will be available in men's sizing. Keep it locked to our Twitter and Mobile App to stay up to date as official information becomes available.
Joshua Vides x New Balance 327
Release Date: 11/06/2021 (in-store at Matte Black Coffee & online at JoshuaVides.com); 11/13/2021 (select New Balance retailers and Foot Locker)
Color: Black/White
Price: $130
Joshua Vides x New Balance 57/40
Release Date: 11/06/2021 (in-store at Matte Black Coffee & online at JoshuaVides.com); 11/13/2021 (select New Balance retailers and Foot Locker)
Color: White/Black
Price: $150
images via New Balance
Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
