The UFC x Under Armour Project Rock BSR 4 Tan is Available Now

Published August 15, 2024

Dwayne “The Rock” Johnson’s Project Rock line with Under Armour continues to blend performance-driven design with the larger-than-life persona of The Rock himself. Following the recent release of the Badge of Honor collection, the partnership is now taking a new turn with a collaboration that taps into The Rock’s connections within the UFC. As a board member of TKO Group—the parent company of UFC—The Rock’s influence extends into the octagon with the release of the UFC x Under Armour Project Rock BSR 4 Tan.

This latest iteration of the BSR 4 pays homage to the UFC, combining The Rock’s signature training footwear with a design fit for fight fans and athletes. The sneaker features a breathable perforated mesh upper drenched in a versatile tan hue, perfect for the gym and casual wear. Olive accents hit the lace loops and heel counter, adding a subtle yet rugged contrast. The iconic Brahma bull logo, a staple in Project Rock gear, is prominently displayed on the lateral heel and insole. At the same time, UFC branding takes over the tongue tag and a custom insole graphic designed to mimic the cage surrounding the octagon.

The Project Rock BSR 4 is built to deliver during intense training sessions with performance in mind. Underfoot, a Charged Cushioning midsole ensures comfort and responsiveness, whether lifting weights or going through high-impact drills. The sneaker's outsole is equipped with Under Armour's TriBase technology, which maximizes ground contact, promotes natural motion, and offers the flexibility needed to maintain grip during dynamic lifts.

The UFC x Under Armour Project Rock BSR 4 Tan was released on August 15, 2024, and is available now through UFC’s website. The retail price is set at $105 in men's sizing. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.