With the popularity of women’s basketball at an all-time high and continuing to grow, there’s room for more action than just the WNBA and NCAA. Enter Unrivaled, the professional women’s basketball league founded by Breanna Stewart and Napheesa Collier will feature 3-on-3 play. Before the league can kick-off play in January, Unrivaled has announced a multiyear partnership with Under Armour as its official uniform and performance outfitter.
Under Armour will outfit Unrivaled athletes, coaches, and staff with tailored premium products and basketball footwear for players without existing shoe deals. The league's official jerseys, a centerpiece of this partnership, will debut before the first game, set to tip off on January 17 in Miami, Florida. Fans attending games at Unrivaled's brand-new facility can expect to see Under Armour's influence on and off the court, with licensed merchandise available onsite.
Beyond outfitting the league, Unrivaled and Under Armour are uniting to foster the growth of women’s basketball. Together, they plan to host community events and youth development camps powered by UA Next, Under Armour’s grassroots platform. These initiatives aim to inspire the next generation of athletes, with players and coaches from the league actively contributing to skill development programming.
“Under Armour is all about creating products that help athletes perform at their best, and we couldn’t be more thrilled to partner with Unrivaled to outfit some of the best women’s basketball players in the world as they compete on this exciting new stage,” said Under Armour’s Senior Vice President of Global Sports Marketing Sean Eggert. “As a brand, we have a long history of investing in women’s basketball, from the grassroots level all the way up to the pros.”
Eggert continued, “From our highly competitive AAU circuits, which foster some of the best talent across the country, to our partnership with some incredible women’s collegiate programs—such as the University of South Carolina, Notre Dame, Maryland, and Utah, to name a few—to supporting our female professional basketball athletes as they pursue excellence on and off the court, we are committed to providing equity for women in the sport and we are excited to partner with Unrivaled in their mission to do just that and support these phenomenal athletes.”
Marina Mabery, an Under Armour athlete and Unrivaled player, spoke on this announcement. “First of all, I'm excited about Unrivaled because we get to stay in the States and continue to build the viewership and get eyes on women's sports, with fans able to watch us throughout the whole year. WNBA players have not been able to really do that at this level, so that is a huge positive."
"Unrivaled is all about challenging the status quo, and as a fellow innovator, Under Armour shares the same values and standards of excellence we set for ourselves,” said Unrivaled President Alex Bazzell. “This partnership is more than just a collaboration; it’s a commitment to empowering our athletes and coaching staff with the tools and resources they need to elevate their game."
With the league starting to play in January 2025, expect to see some heat from Under Armour on the court. Download the Sole Retriever mobile app to stay updated on the latest happenings in the sneaker world.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
