Hidden NY is a classic example of turning a passion into a career. The mysterious admin of the Instagram page-turned-lifestyle-brand has expanded the brand’s reach from inline collections of shirts, socks, and accessories to full-blown collaborations across various industries. Hidden has teamed up with Salomon and Asics on the footwear side of things, launching projects on the GT-2160 and the Gel-NYC. Fans have been awaiting what will come next from the duo, though they might not have to wait much longer as Asics and Hidden NY have teased a new project in the works on Instagram.
The image posted in collaboration with Complex, Hidden NY, and Asics shows a fractured rock held together by a ratchet strap containing Asics and Hidden NY branding details in Hidden’s signature green hue. The text on the strap reads, “Designed & Engineered by ASICSHIDDEN For Indoor & Outdoor Applications.” The caption for the post provides a bit more insight, reading, “Hidden NY & Asics Prehistoric Technologies: An interactive installation dropping new sneakers and merchandise exclusively for ComplexCon.”
Following up on the teaser, Hidden NY officially unveiled their next Asics project via an Instagram post. We can see the silhouette of choice is the Gel-Venture 6 Shield, with the model taking on a clean color palette of white, grey, and Hidden NY's signature green hue.
The Hidden NY x Asics Gel-Venture 6 Shield will first release at ComplexCon on November 16th and 17th. An online release via Hidden took place on November 22, while a wider global release will take place December 20. Available in men's sizing, the retail price is set at $160. Download the Sole Retriever mobile app to stay updated on this developing story and more in the sneaker and streetwear world.
Image via ComplexCon
Images via Asics
Images via ad_sneaks
Image via Hidden NY
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
