Where to Buy
The Jordan Luka 1 Bred was released on Wednesday, January 18, 2023 for $110. Your best opportunity to get these right now is by purchasing on secondary market sites such as Flight Club or GOAT.
While Luka Dončić's previous sneakers have been quite bold and vibrant, for the Jordan Luka 1 Bred he's joining the dark side. Offered in a flexible knit material complete with Flightwire cable technology, this pair is painted in an all-black color scheme with "University Red" accents throughout. A Formula 23 foam midsole sits down below, and the Latin phrase "Non Desistas Non Exieris" is printed on the medial side, translating to "never give up, never surrender" in English.
The Jordan Luka 1 Black University Red is set to release in 2023, in men's, grade school, pre-school, and toddler sizing for $110, $80, $70, and $50. They will be available at Nike as well as at select Jordan Brand retailers worldwide, both online and in-store. If you want a pair in your collection, stay on this page for everything that you need to know and more.
