Rihanna’s influence in fashion stretches far beyond the world of luxury. She famously worked with Puma in the 2010s. After ditching the partnership for a few years, she returned to the German sportswear label in 2023. Since then, we’ve seen a handful of releases across the Creeper silhouette and the soccer-inspired Puma Avanti, with the latter getting another drop to kick off 2025.
Reworking the Avanti silhouette to be more in line with the Puma King, a soccer cleat poised for a comeback in 2025, the model comes with vintage soccer-inspired details. A premium nubuck upper is coated in a team royal hue, with tonal stitching details leaning into retro cleats. Another nod to this comes via the long folded tongue, featuring golden Fenty and Puma branding that matches the logo found on the midfoot. Puma remains in the center of the silhouette with a large formstrip in cream suede.
Back on the heel, we see the gum rubber outsole extend up to the heel tab, which comes in a matching royal blue fuzzy suede. Stitching details around the back half of the mostly flat sole unit contrast the natural gum look with cream threads. The split outsole finishes the design, with the front half coming flat and featuring Puma branding and the back half talking on a lattice pattern alongside a Fenty logo.
The Fenty x Puma Avanti LS Team Royal will release on January 16, 2025, through Puma and select retailers online and in-store. Available in unisex sizing, the retail price is set at $120. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Nike
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
