A Ma Maniere’s For The Love Nike Collection Releases March 2025

Published March 12, 2025

Footwear is full of collaborators who can bring energy to the table, but only a select few are masters of storytelling. A Ma Maniere, the retailer owned by James Whitner’s The Whitaker Group, is one of these select few, bringing social causes, detailed stories, and an uplifting spirit to their various projects with Nike and Jordan Brand over the years. While images of the label’s newest collabs, including the Air Jordan 3 Diffused Blue, Nike Air Max 95 Black Violet Ore, and Nike Air Force 1 Black, have been making the rounds online, A Ma Maniere has officially announced release information for its latest campaign with Nike — For The Love.

Honoring the collective spirit of those who uplift their communities through fashion, passion, and service, the three-pack of sneakers and coinciding apparel collection, two of the three pairs focus on A Ma Maniere’s “Hand Wash Cold” initiative, which is the label’s social outreach program. These include the Air Force 1 Low and Air Max 95, while the Air Jordan 3 falls under the For The Love moniker.

While we’ve seen A Ma Maniere work on the Air Jordan 3, the new Diffused Blue colorway is the initial design James Whitner intended to use to kick off the AMM x AJ 3 lineage. Like the original project, the heel tab features a hidden message encouraging us to be comfortable walking alone but reminding us that all we have is each other. Final details on the pair include diffused blue and black accents, custom A Ma Maniere branding on the insole, and a quilted sockliner.

Images via A Ma Maniere

Alongside the AJ 3 are the two Nike Sportswear models, the Air Force 1 Low and Air Max 95, both of which continue design motifs from the While You Were Sleeping Collection. The AF1 opts for a primarily black finish, outlined with white hues along the Swoosh and the A Ma Maniere logos on the midsole, while the AM 95 takes the pair from the previous collection and adds a darker color palette. Hand Wash Cold branding details on the upper are unique to the Air Max.

A Ma Maniere will also introduce Maison Maniére, a multi-city celebration that helps anchor the For The Love story and curate a communal experience. The event will start in Washington, DC, on March 28 and then head to Houston, Texas, on March 30.

The A Ma Maniere For The Love Collection will release on March 29, 2025, exclusively via A Ma Maniere online and in-store. Before this first-come-first-served release, The Whitaker Group's stores, including AMM, Social Status, and APB, will host an EQL raffle for the three pairs. A women’s early access release will occur on March 22 at A Ma Maniere’s Atlanta, Washington, DC, and Houston locations. Retail prices are as follows: $225 for the Air Jordan 3, $190 for the Air Max 95, and $150 for the Air Force 1.

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