One of the highlights of 2024 from adidas Basketball, the Dame 9, is set to launch in various colorways coinciding with the 2024-25 NBA season. After seeing the Bucks, BSTN collab, and Solar Red pairs drop, The Brand With The Three Stripes is prepping the next release, True Blue.
This year, the signature sneaker of Milwaukee Bucks superstar point guard Damian Lillard celebrates a decade of partnership with adidas. Recently, the Dame 10 was unveiled and set to launch in the summer of 2025, cementing the path forward for both. But before we get to that, the adidas Dame 9 will have a long run. From a strictly business perspective, Lillard's global popularity has significantly boosted adidas Basketball's market presence.
His shoe line has consistently been a best-seller, with the series becoming a staple in basketball culture. By leveraging his authentic persona and music career under the name Dame D.O.L.L.A., adidas has created a multifaceted marketing approach that taps into different cultural spheres, enhancing the brand's reach beyond just sports. Lillard's association with adidas has helped redefine how athletes can use their platform for more than just athletic achievements. His success has made adidas a key player in the basketball footwear industry, positioning the brand as a competitor and a leader in innovation and social engagement.
The upper portion of the adidas Dame 9 True Blue showcases layered core black lycra neoprene and woven fabrics. An internal bootie keeps the foot secure when being worn. The lower half of the model is encased in core black synthetic leather, allowing breathability. Three Stripes are seen swiping along the midfoot, colored in white with blue hits on the top portions. The signature D motif appears on the tongue in cobalt blue, along with the mini-EQT logo at the toe. The upper sits atop a Lightstrike midsole with a torsion bar. The midsole fades from black to cobalt blue, while a black rubber outsole for superior grip is used underfoot.
The adidas Dame 9 True Blue is set to release on November 1, 2024. They will be available via adidas and select retailers online and in-store. Coming in men's sizing, retail is $120. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
adidas Dame 9 True Blue
Images via adidas
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
