Dixie D'Amelio Launches Her First Collection With Puma

Published March 6, 2023

Puma has been on a tear in the last year and change with the German sportswear label securing partnerships with some top-tier athletes and celebrities, including LaMelo Ball and recently returning to work with Rihanna’s Fenty label. Adding to their roster, TikTok star Dixie D”Amelio landed a deal with the brand back in 2021 as an ambassador for Puma but now is set to receive her first collaborative capsule that encompasses the Puma RS-X, Defy Mid, and Mayze silhouettes.

Taking inspiration from her recent work in the music industry, Dixie dressed the three aforementioned silhouettes in shades that fit into her wardrobe while also being everyday sneakers for fans and sneakerheads alike with the Puma RS-X’s earth tone construction and the tonal greys on the Defy Mid and Mayze models. Materials across each of the silhouettes remain standard while key branding details receive a Dixie makeover on the tongue as her “Verified” cloud logo is embossed into this portion of each respective sneaker. On the RS-X, the Formstrip logo on the midfoot gets transformed into a soundwave to reflect Dixie’s time in the studio while the other two silhouettes forgo any major new designs sans the co-branded insole. Rounding out the pack is a matching midsole and outsole on the Defy Mid and Mayze while the RS-X features a tonal gum rubber outsole and contrasting white midsole.

The Dixie D’Amelio x Puma Collection is set to release on March 8th, 2023 through puma.com and select Puma retailers online and in-store. Releasing in women’s sizing, the retail price is set at $100 (Mayze), $110 (Defy Mid), and $120 (RS-X). Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Images via Puma