DTLR Brings Racing To Life On This Puma Cell Speed

Published March 7, 2023

We’re used to seeing DTLR team up with New Balance for exclusive colorways on the brand's models, however, the DMV-based retailer does find time to work with others in the footwear space. Teaming up with Puma in the past with a Cell Speed in an “Alert” colorway that was inspired by taking a bold stance, the two are back together for a racing-inspired “Turbo” colorway on the same mode.

Taking on a combination of mesh as its base layers and leather, suede, and synthetic materials for its overlays, the sneaker's busy upper features simple shades of white, grey, and black with multi-color accents throughout. Near the toe, we see white leather with grey suede running up the spine to help create the eyestays hosting a set of black laces. These laces run through red and blue nylon eyestays towards a yellow Puma-branded tongue tag featuring a red pull tab. Along the midfoot, we see a large Puma logo and Puma Formstrip that appear to be speeding by as portions of it come in a dashed font with this region also getting covered in a semi-translucent TPU overlay as well as black stitching details. Underfoot sits a multi-color 10CELL-cushioned midsole and multi-color rubber outsole.

The DTLR x Puma Cell Speed Turbo is set to release on March 10th, 2023 exclusively through DTLR online and in-store. Releasing in men’s and grade school sizing, the pair will retail for $90 and $75 respectively. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.