The adidas NMD, while not having the same chokehold on culture it once did, has established itself as a modern classic. Adding another chapter to this lineage, adidas is collaborating with techwear brand Hamcus for a fresh rendition of one of the newest iterations of the silhouette, the NMD_S1.
Known for its futuristic and utilitarian aesthetic, Hamcus has been making waves in the streetwear industry with its functional yet fashion-forward designs. A greyscale color palette is applied by the Chinese label, with black accents seen throughout. A dual-layer Primeknit upper sets the tone, with a rough-edged second layer on the toe box and heel overlay adding a touch of rugged sophistication. The co-branded bungee lacing system in black stands out against the muted backdrop, with nylon Three Stripes placed just below. Hamcus' influence is further evident in the chunky midsole, which sports a painted, pre-worn look, adding to the sneaker's utilitarian aesthetic. More branding details get placed on the lateral side of the sole, including a co-branded adidas and Hamcus logo. To top it all off, a trefoil-laden outsole in a tonal shade completes the look.
The Hamcus x adidas NMD_S1 will release exclusively this month in Asia through adidas Confirmed, Hamcus, and select retailers online and in-store. Coming in men’s sizing, the retail price is set at 1,599 Yuan (approx $230 USD). Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Hamcus x adidas NMD_S1
Images via Hamcus
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
