KICKS CREW, a leading global digital marketplace for authentic sneakers and apparel, has just announced a groundbreaking investor partnership with NBA superstar Kyrie Irving. Irving, who recently made headlines with his new brand partnership with ANTA, is stepping into a dual role with KICKS CREW as an equity shareholder and the Chief Community Officer.
This strategic partnership comes a year after Irving's departure from Nike, following a series of controversies, including sharing an antisemitic film on his social media.
At KICKS CREW, Irving's investment is seen as more than just a financial move; it's a commitment to the company's ethos of creating a player-owned and empowered platform. This partnership aligns with both parties' vision to democratize the sneaker marketplace and foster community unity through the universal language of sneaker culture.
In his new role as Chief Community Officer, Kyrie Irving is set to bring a cause-driven, community-centric approach to the forefront. Irving plans to leverage his position to empower new brands and collaborations that uniquely intertwine art with basketball. His global outreach will include initiatives and projects in the Middle East and Africa, aligning with a broader social and cultural engagement agenda.
“I’m excited to partner and invest in KICKS CREW’s vision to empower a new generation of independent consumers and thinkers. This is an empowerment play for my fellow entrepreneurs, artists, and athletes who have and want their independent visions and approaches celebrated." Irving stated, emphasizing his commitment to uniting communities through their shared love for sneaker culture and advancing unity and philanthropy.
KICKS CREW co-founder Ross Adrian Yip enthusiastically said, “We are thrilled to welcome Kyrie Irving into the KICKS CREW family and for us to be accepted into the A11Even Tribe. Kyrie's influence on the community and deep passion for philanthropy brings immeasurable value to bringing our vision to life, and we are eager to use our platform to empower Kyrie and many more players willing to leverage their independent influence.”
Marking the commencement of this partnership, Irving will be teaming up with KICKS CREW for Kyrie’s annual 11 Days Of Giving Initiative. From December 11th to December 15th, 2023, they are giving away 111 pairs of the ANTA Shock Wave 5, the sneaker Kyrie has been sporting since signing with the Chinese sportswear brand.
Kyrie Irving's investment in KICKS CREW and appointment as Chief Community Officer symbolize a new era of athlete-driven community engagement in the sneaker industry, aiming to bridge gaps and foster unity through shared passions and philanthropic endeavors.
Looking forward, Irving is expected to continue to wear the ANTA Shock Wave 5 Pro until his signature shoe with the brand launches in the first half of 2024. Download the Sole Retriever mobile app for more updates on the latest happenings in sneakers, streetwear, and more.
