Where To Buy The LeBron James Barbie
Updated on •PublishedQuick Facts
- LeBron James is getting his own Barbie
- Launches April 12th via Undefeated, April 14th via Mattel and select retailers
- First male athlete to receive their own Barbie doll
- The LeBron James Barbie will retail for $75
Cop the LeBron Barbie
Get the Sole Retriever App
LeBron Gets His Own Barbie
LeBron James is stepping into the Barbie universe—literally. In a groundbreaking crossover, Mattel has unveiled the LeBron James Barbie doll, making the NBA icon the latest addition to its 'Kenbassador' collection and the first male athlete ever to receive this honor. Designed to celebrate influential figures who are creating positive change in the world, the doll channels LeBron’s impact both on and off the court.
The figure is part of Mattel’s mission to highlight real-life role models making a positive impact. The doll reflects LeBron’s off-court legacy just as much as his on-court dominance — from his philanthropic work through the I PROMISE School to his cultural influence in fashion and entertainment.
Where To Buy the LeBron James Barbie Doll
The LeBron James Barbie is set to release on April 14, 2025, via Mattel Creations, the company’s official collector platform. A wider release through Amazon and other select retailers will take place on the same day. The retail price is set at $75. An early release is set to go down on April 12, 2025, exclusively via Undefeated La Brea.
Styled in signature LeBron fashion, the doll comes dressed in a blue-and-white letterman jacket featuring "LJ" on the front and “LeBron” alongside the phrase “Just a Kid from Akron” on the back — a nod to the NBA superstar’s roots. The look is finished with a black “We Are Family” T-shirt, black-and-white houndstooth pants, and blue-and-white Nike Terminator sneakers modeled after LeBron’s real-life rotation. True to the King’s off-court drip, the figure is also accessorized with black Beats headphones, gold watch, black cap and shades, a green I PROMISE wristband, and a black crossbody bag.
The collectible also arrives during a milestone year for Mattel, aligning with the 45th anniversary of the first Black Barbie doll — a fitting tribute to LeBron’s role in reshaping cultural representation across sports, education, and business. The figure is designed to celebrate those who embody the brand’s message to inspire the next generation.
Given the significance of this release — blending sports, fashion, and cultural impact — the LeBron James Barbie is expected to be a hot-ticket item for collectors, Barbie fans, and basketball heads alike. Quantities are likely to be limited, so those looking to cop should be ready to act fast once it goes live. Be sure you have the Sole Retriever app to stay updated on when the LeBron Barbie drops and how to cop it!
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
