Renowned globally for its delightful sweets, Milk Bar has expanded its reach beyond bakery walls to grocery stores nationwide. Now, in a fresh move, the brand is venturing into the sneaker world with a sweet collaboration with Converse through the Converse By You program. This collaboration is perfectly timed with Milk Bar’s Sweet 16 celebration, marking 16 years since Chef Christina Tosi opened the first Milk Bar location. This unique collection allows sneakerheads to customize the iconic Chuck Taylor with graphics, materials, and branding that evoke the sweetness of Milk Bar's renowned treats.
The Milk Bar's Converse By You Collection brings a playful, dessert-inspired twist to the classic Chuck Taylor. Customization options include various graphics on the lateral side of the upper, featuring designs like cereal milk ice cream, dessert drawings, smiley faces, and more. One standout option is adding sprinkles to the upper, giving the sneakers a fun and festive look.
Converse tells Sole Retriever that Chef Christina Tosi, who is almost always seen rocking a pair of red Converse Chuck Taylors (whether in the kitchen or the office), played an integral role in designing the customization options with Converse. This collaboration also marks a milestone as Converse’s first US collaboration with a dessert brand - pretty sweet (pun intended).
The Milk Bar's Converse By You Collection will be available starting July 18, 2024, at 10 AM ET exclusively via Converse online. Customization options include kids’ sizing at $65 and adults’ sizing at $95. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Converse
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
