The Kids' Exclusive Nike Ja 1 Backyard BBQ Releases Holiday 2023

Published October 20, 2023

Ja Morant's meteoric rise in the basketball world has placed him among elite athletes and cemented his position in the sneaker scene. His deal with Nike birthed the Nike Ja 1, unveiled this year, and the model quickly rose to prominence among sneakerheads and basketball players alike. Despite controversies surrounding Morant, which have seemed to die down, the allure of his signature sneakers remains undiminished by fans and Nike alike. As 2023 progresses, Nike is set to roll out a special kids' exclusive iteration, dubbed the "Backyard BBQ" colorway, adding to the line-up of Ja 1 silhouettes.

With a fresh take on Morant's signature sneaker, the Backyard BBQ is a testament to creativity and storytelling. Predominantly draped in a serene blue chill, the sneaker boasts various contrasting details. The geode teal, characterized by its tumbled leather texture, outlines the shoe, delivering a refined touch. The blue chill theme extends to the mesh base, laces, and tongue, creating a harmonious visual appeal. However, what truly sets this sneaker apart is its thematic nods to a typical cookout. The tongue sports a captivating Nike logo with fire graphics and grill utensils. "On Fire Since '99" is gracefully etched, paying homage to Morant's birth year. The insole reveals intricate designs of BBQ essentials such as hamburgers, hotdogs, ribs, and drinks. This, alongside distinct Nike and Morant branding, makes for a visual treat. The fiery transition from yellow to orange on the Swoosh's TPU segment evokes the essence of a blazing grill, perfectly tying in the cookout theme. The design is anchored by a grey foam midsole sprinkled with white speckles and a vibrant orange rubber outsole.

The Nike Ja 1 Backyard BBQ GS will release on December 1, 2023 via Nike and select retailers online and in-store. Available exclusively in kids' sizes, it will retail at $102. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.