Nike and the NFL have taken their longstanding partnership to new heights, signing a 10-year extension that redefines their shared vision for the future of football. With over a decade of collaboration as a foundation, this agreement aims to revolutionize player safety, expand football's global presence, and elevate the fan experience worldwide.
Nike began its relationship with the NFL in 2012 as the exclusive provider of uniforms and sideline apparel. Since then, the partnership has become a cornerstone of the league's modernization efforts. Now, the focus shifts from simply outfitting players to reshaping the game.
"This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we're committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league's growth and development initiatives,” says Elliott Hill, President & CEO of NIKE, Inc.
At the heart of the partnership is a commitment to pushing the boundaries of performance and safety. Nike’s Sport Research Lab will lead initiatives to reduce injuries, particularly those affecting players' lower extremities, through innovations in footwear safety.
Beyond player performance, Nike and the NFL are set to make significant strides in growing the sport's international footprint. Efforts will focus on introducing football to new audiences, nurturing talent globally, and creating meaningful opportunities for fans to engage with the game.
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” says NFL Commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
Nike's storytelling and fan engagement expertise will bring the game closer to its supporters. From spotlighting inspiring narratives to connecting with fans through innovative marketing, the partnership will deliver unique ways for audiences to experience the essence of football. We'll also likely see the continuation of official NFL team footwear for fans yearly on the Pegasus series.
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Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
