In recent years, the fusion of NFTs and fashion has reshaped the sneaker industry, and Nike has been at the forefront of this trend. By acquiring the digital fashion brand RTFKT, Nike has embraced the intersection of luxury, exclusivity, and digital innovation. Following the launch of Cryptokicks IRL, several AF1s, and a pre-order of the RTFKT x Nike Dunk Low Genesis, the brand is now releasing a highly anticipated physical sneaker without the NFT attachment—the RTFKT x Nike Dunk Low Genesis in Black Wild Berry.
The RTFKT x Nike Dunk Low Genesis Black Wild Berry is a cyberpunk-inspired masterpiece. The sneaker features a dynamic blend of materials and design elements that set it apart from typical Dunk Lows. The upper showcases a mix of canvas and 3D plastic trimming, giving it a futuristic aesthetic on the mudguard, eyestays, and heel overlays. A wild berry-shaded Swoosh with a topographical pattern adds a vibrant touch, while the medial side sports RTFKT's signature lightning bolt design.
Further emphasizing its digital roots, the sneaker includes an RTFKT logo on the tongue, which allows attaching a VOID vial cover—a nod to the skin vials used in the NFT versions. A similar removable feature is found on the heel, adding a customizable element to the design. Inside, co-branding from RTFKT and Nike enhances the sneaker's premium feel. The retooled sole unit features RTFKT branding, completing the look with a high-tech finish. This pair comes packaged in a special RTFKT box, making it a must-have for collectors and sneakerheads.
RTFKT has confirmed that the upcoming RTFKT x Nike Dunk Low Gensis release will be 1,000 from the original 11,394 that were originally released via pre-order in November of last year. The only difference is the pairs releasing in June will not require you to own an NFT or wait months to get the shoes.
The RTFKT x Nike Dunk Low Genesis Black Wild Berry will release on June 21, 2024, through Nike SNKRS. Coming in men’s sizing, the retail price is set at $222. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
RTFKT x Nike Dunk Low Genesis Black Wild Berry
Images via Nike
