Under Armour has officially signed University of Miami basketball stars Haley and Hanna Cavinder to a multi-year partnership in a groundbreaking move. This deal marks the first exclusive apparel and footwear agreement for the twins, who have rapidly become influential figures both on and off the court.
Sean Eggert, SVP of Global Sports Marketing at Under Armour, expressed his enthusiasm for the partnership, saying, "We’re thrilled to have Haley and Hanna officially join the Under Armour team. They are tremendous athletes who bring a fresh and exciting energy to everything they do, whether that’s on or off the court. They embody our muse, the varsity athlete, which is a new generation of 16–24-year-old competitors who are committed to becoming a better version of themselves. Their input will help provide a fresh perspective as we continue to invest in sportswear, marrying the innovation that Under Armour is known for with a new, fashion-forward approach."
As the newest brand ambassadors for Under Armour, the Cavinder twins will play a pivotal role in developing and promoting the brand's women's products. They will be actively involved in testing new gear, providing design input, and featuring branded content showcasing their leadership in basketball and their distinctive style off the court. Hanna Cavinder shared her excitement about the collaboration: "We've been fans of Under Armour for as long as I can remember. From the moment we met with the team, we felt like a part of their family. They really understand the needs of athletes, and I'm excited to see how they merge their legacy in performance wear with streetstyle."
The partnership is critical as the twins gear up for their final collegiate season at the University of Miami. With the spotlight increasingly focused on women's basketball, the support from Under Armour is set to amplify their impact and visibility in the sport. Haley Cavinder remarked, "This is a really exciting opportunity for us to take on together, especially as we enter our last year of collegiate eligibility at the University of Miami. All eyes are on women's basketball right now, and having the support of Under Armour as we take on our final season feels like a dream."
The signing of Haley and Hanna Cavinder aligns with Under Armour’s commitment to empowering athletes and enhancing their performance through innovative sportswear. By partnering with the Cavinder twins, Under Armour aims to blend its legacy of high-performance gear with modern street style, catering to the evolving needs of today's athletes.
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